One lecturer. 215 business ideas. And a pitch panel that never gets tired.
95%+
participation across the cohort
35 → 80
typical score arc across attempts
Fewer fails
and far fewer proposals that missed the point
“Most students could clearly show how they went from thirty-five or forty up to seventy or eighty — just by taking on board key bits of feedback and having another go.”
The Challenge
Adam teaches an entrepreneurship unit that draws 215 students from across the University of Manchester — around two-thirds of them not business students, most in their first year, many from courses where presenting is rare. Contact time is one two-hour class a week. Every student develops their own business idea.
Feedback on those ideas used to mean one long weekend: Adam recording up to three minutes of video feedback on every single submission. One shot, one direction. No questions. No dialogue. No second attempt.
The gap: students rated the course highly — and consistently asked for more engagement and more opportunities for feedback. With one lecturer, 215 students and 10 credits, small-group teaching and assessed pitches simply weren't feasible.
“They submit something, I give them feedback — but I don't know if they've understood it. I've not been able to quiz them on their idea. It's very one-off and very limited.”
The Solution
1. A live AI accelerator interview. Students pitch their business idea to a realistic AI avatar playing an incubator panellist — unscripted, on their own schedule, as many times as they want. Adam was sold when he saw the avatar interviewed live in front of 200 students during a Real Talk Studio guest lecture.
2. Difficulty calibrated by the lecturer. Early versions grilled like a real accelerator — too hard for first-years. Adam tuned the avatar's knowledge base for early-stage, assumption-led ideas: still challenging, no longer intimidating. He pressure-tested it himself and found the scoring tracked his performance with striking accuracy.
3. Instant, structured feedback — every attempt. Transcript, score, strengths and improvement areas mapped to the unit's learning outcomes, delivered the moment the conversation ends. Anonymous, unrecorded, and never a barrier to trying again.
4. Reflection built into the assessment. Final proposals included screenshots of avatar feedback and a reflection on how it changed the student's thinking — turning practice into visible evidence of learning, and driving engagement across the cohort.
The Results
95%+ of 215 students took part — with visible evidence of the practice in their final assessments.
Students commonly climbed from scores in the mid-thirties to the seventies and eighties across repeated attempts. There were far fewer failing proposals — and far fewer that had missed the point of the assignment entirely.
The most common student reflection wasn't "my idea won't work." It was "I needed to articulate this more clearly" — more evidence, more confidence, less vagueness. Exactly the entrepreneurial muscle the unit exists to build. And the written feedback each student received was more detailed than one lecturer could produce for 215 people — and consistent from the first pitch of the cohort to the last.
What Surprised Him
Adam expected a communication checker. He got a subject-matter expert. The avatar tested the assumptions behind every idea — what evidence have you got, why would customers pay, how is this genuinely better — using the same frameworks taught in the unit. And when a student couldn't answer, it showed them how they might.
“It's probably drawing on much more knowledge than I have. Although this is AI, it's very authentic — it does something we've wanted to do for a long time, but haven't been able to.”
What's Next
Mentor first, interviewer second — warm students up with a mentor-mode avatar that discusses the idea openly, then send them into the interview to defend it, embedded at key points in the course.
Interview practice at scale — careers services support tens of thousands of students with small teams. Simulated interviews with instant feedback add a level of support they couldn't otherwise offer.
HR and management conversations — teach the theory of management, then let students practise the workplace conversations themselves, and get feedback on what would actually land.
Personal tutors, rehearsed — academic advisors face difficult student conversations with little preparation. Simulated practice helps staff signpost sensitively and get the language right.
Real Talk Studio gave one lecturer the feedback capacity of a teaching team — and gave 215 students something a lecture never could: another go.