Stop training reps on live pipeline.
Every fumbled cold call burns a lead you paid for. Reps run the call here first — as many times as it takes — and you know, not hope, who's ready.
Trusted by teams at OVO · Molton Brown · Mews · MiQ · Centrient
ISO 27001:2022
Information security
ISO 9001:2015
Quality management
ISO 42001:2023
AI management
Certificate No. 517972026 · Independently audited by Citation ISO Certification
The call before the call.
AI buyers built on your ICP. We score every run against your methodology — discovery depth, objections, next-step control.
01
The call before the call
AI buyers built on your ICP. Reps practise the brutal version without burning a lead.
02
Score every run
Discovery depth, objections, next-step control — against your methodology.
03
Verified, not time-served
Know who has demonstrated the cold call and the negotiation — to standard, recently.
04
Then they touch pipeline
The ready ones go live. The rest get one more run first.
Ramp by exposure is your most expensive training programme.
New reps learn on real prospects for a quarter; the pipeline pays the tuition. Call reviews catch it weeks later — after the lead is dead.
| What you have today | What readiness looks like |
|---|---|
| ×Ramp by exposure — the pipeline pays the tuition | ✓The call before the call — none of them real |
| ×Call reviews catch it weeks later — after the lead is dead | ✓You see who is ready before they touch pipeline that matters |
| ×New reps learn on real prospects for a quarter | ✓As many runs as it takes, scored against your methodology |
| ×Time-served equals “ramped” | ✓Ramped means verified — demonstrated, recently |
| ×A manager’s hour burned on each rehearsal | ✓Practice consumes no coach hours |
They'll hear it all here first.
"Just send me an email." The procurement squeeze. The deal that's gone silent.
“Just send me an email.”
They’ll hear it here first. The test is whether the rep earns a minute and a next step — without burning the lead.
Scored on the transcript: next-step control.
The procurement squeeze.
Price, legal, and a buyer who wants you cheaper. Reps practise the brutal version at 9pm without a manager’s hour.
Scored on the transcript: price defence.
The deal that’s gone silent.
No reply. The test is whether they reopen with a reason to talk — or chase themselves into a discount.
Scored on the transcript: re-engagement.
Ramped means verified, not time-served.
Know who has demonstrated the cold call and the negotiation — to standard, recently — before they touch pipeline that matters.
Scored on the transcript: demonstrated competence.
Scored practice moves the number you already track.
Named customers. Named metrics. Not a completion rate.
OVO Energy
65% → 97%
Direct Debit process adherence in 12 weeks — on the calls the team had practised.
“That's evidence I can take to the board, not a completion certificate.”
Rosie Baxter, Director of Customer Service, Insight & Resolution
University of Manchester
35 → 80
Typical pitch-score arc across repeated attempts — 215 students, one lecturer.
“Most students could clearly show how they went from thirty-five or forty up to seventy or eighty — just by taking on board key bits of feedback and having another go.”
Dr Adam Frost, Senior Lecturer, Alliance Manchester Business School
Questions buyers actually ask
We already record calls in Gong or Chorus. Why do we need this?
How does this sit next to Salesforce, HubSpot, or our LMS?
Where does conversation data live, and what are you certified to?
How long to stand up scenarios for our product and ICP?
What do we show a CRO or finance to justify the spend?
Do reps need IT to install anything?
How many leads will this quarter's hires burn learning? Rehearsal is cheaper.
Build your ICP as a practice buyer — or run a scored conversation now, no login.
Not booking today
Read the evidence pack
Named customers, scored sessions, ISO certifications — the brief you can forward without a meeting.
Open the evidence pack →